"The depth of technology and the breadth of marketing together build the value and influence of the brand."

On January 11, the 2022 annual marketing meeting of TIANS Group was successfully held in the Yue Zongli conference room of TIANS headquarters. 30 people including members of the board of directors and marketing leaders of various business units attended the meeting. The participants summarized and reflected on the marketing work in 2021, and put forward constructive comments on the marketing model and marketing approach in 2022; at the same time, the annual meeting announced the 2021 Orange List of TIANS Group (annual marketing dragon and tiger list), Appreciate the employees who have made outstanding contributions to marketing efforts in 2021.

 

This annual marketing meeting was presided over by Liu Jintao, vice chairman of TIANS Group. He said that in 2021, TIANS Group's marketing work will be more closely integrated with the market; at the same time, through the marketing list, we can see what we have done A series of marketing actions have produced positive results. There are not only the efforts of the core and senior management, but also the contributions made by many middle-level and even grass-roots employees that go beyond their job responsibilities. Then, he compared the marketing situation at the beginning of 2021 with that at the beginning of 2022, and pointed out problems such as the unbalanced development of various business segments. It is hoped that in 2022, we will continue to attract new projects and new partners by increasing marketing efforts, so that the brand value of TIANS Group will be improved step by step.

 

Vice Chairman Liu Song analyzed the marketing work from the perspective of customer service and project organization. He said that doing a good job in projects under construction is the best market development, and maintaining good customer service is the advantage and characteristic of the times. In terms of organization, we should improve the efficiency of standardized processes and project organization to adapt to the rapid changes in the market.

 

At the annual meeting, the participating members organically combined marketing and work goals, reflected on themselves, made plans and established directions, and contributed their wisdom and ideas to the new marketing work of TIANS in 2022.

 

 

 

 

For marketing methods, you can choose precise marketing and precise decision-making. First, you must explore new markets to understand the advantages of competitors and the trend of market prices. At the same time, in the process of the project, learn to "distinguish between love and hate" and do things without stickiness. Finally, it is necessary to pay attention to the systematic arrangement of the bidding documents and the materials in the bidding process to improve the bidding efficiency.

Marketing is the golden key to everything

At the end of the annual meeting, Chairman Liu Xiuzhong explained the underlying logic of marketing from five aspects:

First, "Decision is the allocation of company resources". All decision-makers in the management must have a sense of responsibility, because every word and statement is closely related to business data.

Second, "behind the brand is the category". Each division is the main body of TIANS in the market. Without the support of excellent categories such as the Biomedical Division, the Chemical Medicine Division, the Automatic Control Division, and the Chen Ping Laboratory, there would be no TIANS brand. Likewise, only when each category continues to improve itself can the brand be fed back to each business unit.

Third, "marketing is the golden key to solve all problems". At this stage, marketing is "1" and technology is "0" at the back, so that "1" can be changed to "10", and "10" can be changed to "100". But from a long-term perspective, it must be "1" in technology and "0" in other aspects.

Fourth, "a best company's systematic grid marketing system should be a natural gene, not an acquired gene." Herman Simon, the father of the invisible champion in management, came to a conclusion after investigating more than 2,700 excellent companies. He divided an excellent company into three parts. The first part is the foundation, which is the content of service and innovative ideas; The second part is the roof, which represents brand and market leadership; the middle part is two rows of pillars, one row is the depth of technology, and the other row is the breadth of marketing. A business should have marketing and technology co-existing from day one.

Fifth, "people are the most precious resource among all the marketing resources of 'people, money and things'". Be sure to put the most suitable and excellent people in the most important marketing positions, so that you can do more with less, and your marketing work will continue to rise.

2022 is the final year of TIANS's mid-term goal, and it is also a crucial year for TIANS to improve its marketing system and optimize its marketing team. We will take the past as the blueprint to create a more prosperous future, and take marketing as the golden key of the enterprise to create the wonderful things that belong to the times.

From January 14th to 15th, the 2022 annual work conference of TIANS Group was successfully held in Shijiazhuang Zhongmao Haiyue Hotel. The meeting was co-chaired by Chairman Liu Xiuzhong, Vice Chairman Liu Jintao and Liu Song. Nearly 50 middle and senior managers of the group attended the meeting, including the board of directors, the president's team, various business departments, functional departments, and operation centers. Participants analyzed and analyzed from various aspects, discussed solutions, and injected their own wisdom and strength into the steady development of TIANS Group in 2022.

 

TIANS Group held the 2022 annual work conference

Insight into the past, layout for the future

Wu Yafeng, director, president and chief designer of TIANS Group, made "2022 Annual Work Report of TIANS Group - Marketing Leading and Solid Promotion". He said that in 2021, TIANS will establish a regional marketing system at the marketing level, and the core business capabilities and technical strength will be further strengthened. As a newly established department, the Biopharmaceutical Division firmly grasps the market trend and conducts in-depth cooperation with CB Consultancy AG; the Metallurgical Division has both opportunities and challenges, and must continue to improve EPC design capabilities and develop a new track in the direction of energy saving and dual-carbon transformation; Chemical The pharmaceutical business department needs to strengthen the design leadership ability, focus on the big and let go of the small to improve the operation conversion ability and production level; the goal of the environmental protection business department is to become a comprehensive environmental protection T-EPC supplier on the basis of wastewater treatment, and improve the core competitiveness of technology and design. The Ping Lab will introduce new technologies and new equipment development and continue to develop new tracks and industries, and enter the chemical and food fields; the Automation and Information Division will improve its independent management capabilities; the Intelligent Manufacturing Equipment Division will continue to cultivate and ferment companies. Consumption, expand and lead the market share, and find breakthroughs in the fields of energy saving and environmental protection; the Food and Health Division should strengthen the ability to undertake projects and continuously provide industry brand influence. Wu Yafeng said that 2022 is the last year of TIANS's first mid-term goal. Every employee must take development as their own responsibility, break through the old rules, move towards the new, and grow together with TIANS.

 

Wu Yafeng speaks at the work conference

Liu Jintao, vice chairman of the group, Zhang Lizhi, director and executive vice president, and Song Xiaohui, director and vice president, co-authored the "TIANS Group's 2022 Annual Marketing and Operation Related Work Report", summarizing the problems encountered in 2021 from the marketing and operation level and analyzed from different angles. Zhang Lizhi said that the annual output value has achieved the target set at the beginning of the year, but the contract signing amount is far behind the target set at the beginning of the year, which is mainly reflected in the chemical and pharmaceutical division and the automation and information division. In response to this situation, it is necessary to make a quick and decisive decision on customer selection. Each business department should build a marketing operation system with the contract amount, the output value of a single person and the profit of the whole life cycle of the project as the core. Song Xiaohui explained from the perspective of the regional marketing system. Although the regional marketing system has begun to take shape in 2021, it is necessary to strengthen the interaction with various business segments, and transform business opportunities into projects with practical benefits in 2022. Further deepen the marketing management system and build it into a high-speed lane that empowers the times. In the end, vice chairman Liu Jintao emphasized that marketing is the magic weapon to solve all problems, and the regional marketing system is the foundation for the construction of TIANS's marketing system. Each business segment should build a distinctive marketing system based on the market conditions, so as to form the ability of the business unit to operate independently, and lay the foundation for the development of a platform-based organization.

 

Liu Jintao speaks at the work conference

 

Zhang Lizhi speaks at the work meeting

 

Song Xiaohui gave a speech at the work conference

Chen Ping, director, vice president and chief technology officer of TIANS Group, wrote the "2022 Technology Management and Technological Innovation Related Work Report of TIANS Group". The need for project execution is also the need for marketing. In the process of the project, technical services should be improved from the aspects of construction technology, engineering design, process design and product chain. Secondly, he dug deep into the innovation channels, and pointed out that the expansion of new waterways, construction technology innovation, marketing model innovation and other ways will jointly enhance the survivability and competitiveness of TIANS in the future.

 

Chen Ping speaks at the work meeting

Zhang Xinqiao, director and vice president of TIANS Group, made the "Administrative Related Work Report of TIANS Group in 2022". She first analyzed the scientific and technological projects and intellectual property rights, pointing out that the number and quality of independent research and development projects in recent years have increased year by year, and intellectual property rights And the participation in the formulation of national standards has increased simultaneously, but the industrial application needs to be strengthened. It is necessary to make good use of the national-level "specialized, special and innovative" policy of small giant enterprises to seek scientific and technological breakthroughs. In terms of personnel allocation, the implementation of the Hundred Talents Plan should be strengthened to attract and retain industry elites.

 

Zhang Xinqiao speaks at the work meeting

Zhang Xinqiao speaks at the work meeting

Wang Lifeng, general manager of the Metallurgical Business Department of TIANS Group, made a work report on the work of the Metallurgical Business Department. Wang Lifeng said that in 2021, as the first year of TIANS's marketing, the metallurgical business department has not done a very good job in marketing, which is reflected in the single source of project information and the lack of external metallurgical brand building. After that, he started from EPC project management, and said that in the early stage of the project, we should improve the planning ability, strengthen the organic combination of design, procurement and construction, and continuously improve the management awareness and EPC awareness of project personnel.

 

Wang Lifeng speaks at the work conference

Lu Jingjing, general manager of the Biomedical Business Department of TIANS Group, made a work report on "Brave on the Trend and Rapid Layout - Biomedical Business Department Work Report". She said that at this stage, the biopharmaceutical industry is developing rapidly. In terms of marketing, we should quickly attack, give full play to the existing advantages of marketing and technical resources, and closely integrate the CBC and regional marketing systems. In the personnel allocation of the biomedical business department, we should continue to learn in combination with the market, and cultivate the backbone of both internal and external progress.

 

Lu Jingjing speaks at the work meeting

Yue Zongli, Vice President and Chief Technology Officer of Automation and Informatization of TIANS Group, and Zhang Rong, Deputy General Manager of Automation and Informatization Business Department, made a report titled "Going and Knowing Digital Future - Automation and Informatization Department Work Report". Yue Zongli proposed that each business department should actively explore the business opportunities brought by regional sales, coordinate the technical sales of the business department with regional sales, and give regional sales training regularly, so that they can better understand product advantages and competitors. Zhang Rong made a specific analysis from the construction and operation of the business department. He said that the business department should improve the efficiency of personnel flow during project implementation, create more project managers, summarize the construction plan during the project implementation period, and summarize the process and programming ideas. And from the aspects of organizational culture construction and the creation of international concepts of automation and informatization, many plans for brand building and talent development of the division are proposed.

 

Yue Zongli speaks at the work conference

 

Zhang Rong speaks at the work conference

Zu Yonggang, general manager of the chemical and pharmaceutical business department of TIANS Group, made a report on "Stability and Long-term Continuing to Write Wonderful Work Report of the Chemical and Pharmaceutical Business Department". He emphasized that although the design company is the core of the business model of the chemical and pharmaceutical business unit, it is not a panacea, nor is it the source of production problems. It is necessary to better integrate the design and engineering links, and to operate the EPC project more closely. He said that in 2022, the chemical and pharmaceutical business department should develop the market with technology as the leader, attach importance to marketing activities, boldly employ people in team building, and constantly rectify deviations to ensure the independent and healthy operation of the business department.

 

Zu Yonggang speaks at the work conference

Sun Xiaolin, general manager of the Environmental Protection Division of TIANS Group, "Broaden the waterway and make up for the shortcomings - the work report of the Environmental Protection Division". He said that in 2022, the positioning of the Environmental Protection Division is to lead the implementation of technical marketing projects, so it is necessary to cooperate with the two-way management of regional marketing and formulate knowledge training plans for sales staff. In terms of human resources, continue to strengthen the personnel in commissioning and set up a special commissioning department. In the future, we must continue the state of courage, make up for our weaknesses, and make the future of the division more perfect.

 

Sun Xiaolin speaks at the work conference

Tian Linsheng, general manager of the Intelligent Manufacturing Equipment Division of TIANS Group, made "Looking Up at the Starry Sky and Stepping into the Future - Work Report of the Intelligent Manufacturing Equipment Division". Tian Linsheng said that at present, the source of customers for the business department is relatively simple, and we should not only look down at the road, but also look up at the stars and discover more markets through various channels. In terms of innovation, carry out equipment appearance and nameplate innovation to create brand advantages. The intelligent manufacturing equipment division should jump out of the comfort zone that it is good at, move towards new markets and fields, and continuously empower the times.

 

Tian Linsheng speaks at the work meeting

Han Bo, general manager of the Food and Health Division of TIANS Group, made "Hematopoiesis Empowerment and Rejuvenation - Work Report of the Food and Health Division". He said that it is necessary to improve the accuracy of design, ensure the accuracy of procurement, shorten the construction time and improve the quality; it is necessary to make technical characteristics in the subdivisions that are good at, such as researching and developing integrated equipment, and organically combining equipment and engineering; Carry out a second in-depth digging, cooperate with companies with complementary businesses, and expand market tentacles.

 

Han Bo speaks at the working meeting

Xing Jiafeng, Director of Chen Ping Laboratory of TIANS Group, made a work report on "Keep Improving and Work Hard - Chen Ping Laboratory Work Report". He said that Chen Ping's laboratory was repositioned as the research and development of common technologies in medicine, chemical industry and metallurgy, and became the touchstone of scientific research achievements in the market of TIANS. In terms of brand promotion, it is necessary to pay attention to the publicity of the "Chen Ping Laboratory" WeChat public account to expand the influence of the industry. Continue to improve soft power, do a good job in patent layout, and build it into a scientific research laboratory integrating technology and equipment.

 

Xing Jiafeng speaks at the work conference

Zhao Rong, vice president and head of the marketing department of TIANS Group, Liu Lizhen, general manager of the business center, Liu Xinfeng, general manager of the commissioning technology center, and other functional departments and the heads of the operation center respectively analyzed the work arrangements and operating conditions of their respective departments in detail. stage and propose future development directions.

 

Zhao Rong speaks at the work conference

 

Liu Lizhen speaks at the work conference

 

Liu Xinfeng speaks at the work conference

At the end of the meeting, Chairman Liu Xiuzhong delivered the keynote speech "True Heroes Go to the Battlefield Because Their Hearts Have Desires". From the story "Tiger Eating Grass", it vividly introduces the truth that only after repeated fear and doubt can we finally deny ourselves and break through ourselves. Then he analyzed the direction of the company's future navigation from the five revolutions facing the world. First of all, the first revolution was to strengthen the marketing system, emphasizing the concept of "1" in marketing at this stage, and proposed that Huawei's marketing concept should be learned. Rigid first, then optimized, and then solidified. The second revolution is to deepen the reform of the business unit, deepen the concept of category behind the brand, and build the business unit into an organic living body with independent vitality. The third revolution is the need to sharpen industry chips. It is necessary to sharpen and polish the industry chips of TIANS in an all-round way from nine aspects, such as chain grate rotary kiln technology, Chen Ping laboratory, intelligent manufacturing equipment division, CBC, etc. Grasp. The fourth revolution is a revolution to optimize the talent structure. It is necessary to continuously optimize the talent structure through channels such as Four Heroes, Gold Standard Personnel and other characteristic NGOs, as well as TIANS Group’s 10+ Student Union, Hundred Talents Program, and Living Water Program, and make continuous progress every day. The last revolution is the evolution of the ecological environment. Liu Xiuzhong said that TIANS Group allows every employee to develop and progress, which is an end in itself, not a means. In the big family of TIANS, every young person will be given the opportunity to develop. As long as you can shine, you will definitely be able to achieve something on this platform.

 

Liu Xiuzhong speaks at the work meeting

Mediocre people change results, excellent people change causes, and extraordinary people change thinking. 2022 is the 24th year that TIANS has experienced, and it is also an important node for the completion of the medium-term goals. Let us redouble our efforts in 2022 and meet the best people, the most beautiful things, the most fragrant souls. When the people of the world are in the same boat and the hands are connected, the people of the time and the world will definitely win.

[Abstract]:

On December 8, Cheng Song, director of marketing department of TIANS Group, was appointed expert consultant of Shanghai indoor environment purification industry association for two years. This is not only the affirmation of the suggestions and suggestions of the experts of TIANS, but also the full recognition of the wisdom and strength that TIANS has contributed to the construction of purification industry.

 

TIANS Group has actively participated in the work of Shanghai indoor environment purification industry association. Only this year, it has participated in the special topic of "the 14th five year plan" of Shanghai clean high tech industry and the series training of P2 and P3 laboratory design and Construction organized by the association. Four colleagues, including Dong Wenliang and Ni Cheng, were invited to serve as the "academician expert service center" of the association To participate in the establishment of industry academician expert station.

 

Cheng Song (second from right) and leaders of the Association

As a technology oriented engineering technology group, TIANS has designed and constructed a number of exemplary clean projects in the field of chemical and biological drugs for many years, and has participated in the formulation of national standards for many clean rooms and related controlled environments. In the future, TIANS group will further strengthen the docking work with Shanghai Indoor Environment Industry Association to jointly promote the development of clean industry.

Established in August 2006, Shanghai indoor environment purification industry association has 435 member units, covering the R & D, production, sales, testing, consulting, clean Engineering, pollution control services and other related industrial chains engaged in cleaning and purification. It has undertaken the work of Shanghai air purification project construction local qualification entrusted by Shanghai Construction and Transportation Commission, industry academician Expert Service Center entrusted by Shanghai Science and Technology Commission, and is the initiator of special topic research and many group standards of Shanghai clean high-tech industry during the "14th five year plan".

Person link

 

Cheng song director of marketing department of TIANS group, is a senior expert in brand development and industry research. He has planned many characteristic professional forums, has certain research on macro policy and business form of pharmaceutical industry, has written a number of special studies and served as industry topic lecturer, and participated in the preparation of "2017 Shanghai industrial cleaning industry development report".

On November 26-27, the university EMBA2021 class third course began, the group director, President, central Europe international business school master Wu Yafeng and director, executive vice President, Shanghai jiaotong university in business administration Dr Chen ping respectively as "innovation and entrepreneurship" and "supply chain management" two subject lecturer, lead the university EMBA2021 class students to study and discussion.

EPC project general contracting is a project organization mode vigorously advocated by the state at present. Its advantages lie in clear responsibilities, reasonable connection of all stages of design, procurement and construction can shorten the construction period, and the investment is controllable. As the domestic EPC engineering general contracting mode of early practitioners, relying on technology and talent advantage, has gradually formed the unique technology as the leading engineering general contracting mode, but how to further improve the management level, promote enterprises to achieve secondary entrepreneurship, will build the company into the world's first-class engineering technology enterprises, should be considered at this stage. The course theory of the two teachers is connected with enterprise management practice, good at giving guidance, and developed at different levels.

Meet customer needs and optimize cost configuration

Scientific management of supply chain is crucial to increase the competitive advantage of enterprises, especially for EPC projects. Due to the main equipment, various kinds of materials, long order cycle, the inventory management cost is high, so how to use scientific methods classified docking owner, technical personnel, designers, personnel, purchasing personnel, construction personnel, suppliers, how to use big data, scientific inventory management to achieve the optimal efficiency, the shortest advance period, the optimal price, the least inventory to enhance enterprise competitiveness is crucial.

Chen Ping respectively described the course of Supply Chain Management from ten aspects: supply chain concept, inventory management, supply contract, procurement and outsourcing, product design and supply chain, information value, customer value, pricing, process management informatization and standardization, and supply chain finance. In the inventory management section, Chen Ping explained the problem of inventory and the principle of minimum inventory cost and maximum profit by explaining the two basic models of economic batch model and single period model. In the product design section based on the whole supply chain, Chen Ping vividly explained the balance between inventory and customization and the economy of Dell computer, Panasonic bicycle, IKEA and Leberumi.

 

Chen Ping discussed with the students After the course explanation, Chen Ping led the students to analyze the existing problems and solutions in the modern supply chain management mode. Students for time supply chain management of technical management, material management, supplier management, approval process and cycle management, price fluctuation management of the five parts, actively spoke and discussed, day university EMBA2021 students, time control center general manager Miao Zhengxu in the "reduce procurement costs" discussion said "centralized procurement is one of the current group effective reduce procurement costs", but "how to maximize integration is a difficult problem, all kinds of materials is different, construction is different, big differentiation". Peng Xiaohui, a student of The University EMBA2021 class and deputy general manager of the University Automatic Control Division, believes that "accelerating the development of information technology and implementing a more accurate dynamic inventory management mode may solve this problem to a certain extent".

 

There is no future for innovative enterprises, and the more difficult innovation, the greater the value brought by innovation. However, innovation is not blind, let alone easy. For enterprises in different stages of development, the focus and difficulties of innovation are also different. Wu Yafeng brought a wonderful "Innovation and Entrepreneurship" course to the 2021 EMBA students. The course analyzes the three stages of technological innovation and technology innovation, management innovation and service innovation. Wu Yafeng pointed out that the development stage of the enterprise should match with the development stage of the industry, so that the enterprise can survive and survive better. For example, in different stages of development of the enterprise, the enterprise will focus on different priorities. For start-ups, research and development and technology practice are the most important, only good technology and products can drive the development of enterprises; for the development to a certain extent, increasing the business volume, scale growth is the key; for large enterprises, how to achieve the agile response to the market and policy is the key. The content of the course is simple, enlightening wisdom and thought-provoking.

 

 

Wu Yafeng shared innovative cases with the students In the case discussion section, combined with the cases of "51.com" and "Apple" shared by Wu Yafeng, the students explored the unprecedented "second entrepreneurship mode of business division" together. Modern university EMBA2021 class students, group vice President, biomedical division chairman Song Xiaohui thinks, "the group is now in the 'from 1 to N' stage of development, how to use the" index thinking "to achieve" compound interest growth "is our core logic, at the same time we should be on the basis of the mainstream business, adopt the model of'division development", refine more business sector, realize the lean transformation of the enterprise ". Hearing wide is smart creation, win friends and learn easy to become. The third course of EMBA Times Group strengthens the students' ability in project management and improves the awareness of enterprise innovation through the two words of "control" and "innovation". An EMBA lecturer will bring ideological and cognitive enlightenment will always guide the day forward.