"The depth of technology and the breadth of marketing together build the value and influence of the brand."

On January 11, the 2022 annual marketing meeting of TIANS Group was successfully held in the Yue Zongli conference room of TIANS headquarters. 30 people including members of the board of directors and marketing leaders of various business units attended the meeting. The participants summarized and reflected on the marketing work in 2021, and put forward constructive comments on the marketing model and marketing approach in 2022; at the same time, the annual meeting announced the 2021 Orange List of TIANS Group (annual marketing dragon and tiger list), Appreciate the employees who have made outstanding contributions to marketing efforts in 2021.

 

This annual marketing meeting was presided over by Liu Jintao, vice chairman of TIANS Group. He said that in 2021, TIANS Group's marketing work will be more closely integrated with the market; at the same time, through the marketing list, we can see what we have done A series of marketing actions have produced positive results. There are not only the efforts of the core and senior management, but also the contributions made by many middle-level and even grass-roots employees that go beyond their job responsibilities. Then, he compared the marketing situation at the beginning of 2021 with that at the beginning of 2022, and pointed out problems such as the unbalanced development of various business segments. It is hoped that in 2022, we will continue to attract new projects and new partners by increasing marketing efforts, so that the brand value of TIANS Group will be improved step by step.

 

Vice Chairman Liu Song analyzed the marketing work from the perspective of customer service and project organization. He said that doing a good job in projects under construction is the best market development, and maintaining good customer service is the advantage and characteristic of the times. In terms of organization, we should improve the efficiency of standardized processes and project organization to adapt to the rapid changes in the market.

 

At the annual meeting, the participating members organically combined marketing and work goals, reflected on themselves, made plans and established directions, and contributed their wisdom and ideas to the new marketing work of TIANS in 2022.

 

 

 

 

For marketing methods, you can choose precise marketing and precise decision-making. First, you must explore new markets to understand the advantages of competitors and the trend of market prices. At the same time, in the process of the project, learn to "distinguish between love and hate" and do things without stickiness. Finally, it is necessary to pay attention to the systematic arrangement of the bidding documents and the materials in the bidding process to improve the bidding efficiency.

Marketing is the golden key to everything

At the end of the annual meeting, Chairman Liu Xiuzhong explained the underlying logic of marketing from five aspects:

First, "Decision is the allocation of company resources". All decision-makers in the management must have a sense of responsibility, because every word and statement is closely related to business data.

Second, "behind the brand is the category". Each division is the main body of TIANS in the market. Without the support of excellent categories such as the Biomedical Division, the Chemical Medicine Division, the Automatic Control Division, and the Chen Ping Laboratory, there would be no TIANS brand. Likewise, only when each category continues to improve itself can the brand be fed back to each business unit.

Third, "marketing is the golden key to solve all problems". At this stage, marketing is "1" and technology is "0" at the back, so that "1" can be changed to "10", and "10" can be changed to "100". But from a long-term perspective, it must be "1" in technology and "0" in other aspects.

Fourth, "a best company's systematic grid marketing system should be a natural gene, not an acquired gene." Herman Simon, the father of the invisible champion in management, came to a conclusion after investigating more than 2,700 excellent companies. He divided an excellent company into three parts. The first part is the foundation, which is the content of service and innovative ideas; The second part is the roof, which represents brand and market leadership; the middle part is two rows of pillars, one row is the depth of technology, and the other row is the breadth of marketing. A business should have marketing and technology co-existing from day one.

Fifth, "people are the most precious resource among all the marketing resources of 'people, money and things'". Be sure to put the most suitable and excellent people in the most important marketing positions, so that you can do more with less, and your marketing work will continue to rise.

2022 is the final year of TIANS's mid-term goal, and it is also a crucial year for TIANS to improve its marketing system and optimize its marketing team. We will take the past as the blueprint to create a more prosperous future, and take marketing as the golden key of the enterprise to create the wonderful things that belong to the times.